Why small businesses need a website: 12 Reasons you can’t ignore
Like many small business owners, you may believe your business cannot benefit from having a website or that a website is not within your budget. Or maybe you think because you don’t use a computer, neither do your potential customers. These are misconceptions. These 12 reasons show why your company NEEDS a professional website, no matter what size your business is.
Companies spend millions creating brochures and distributing them. By having a website you can skip that entirely. Your potential customers can find out about you and any of your products online. If you get most of your business through networking and personal connections, then they will want to check out your website.
More than 2.4 billion people use the Internet every day, and some 90% of those have purchased something, or contacted a company online in the last 12 months. So by not having a website, you will be missing out on a big piece of the pie.
Have you tried getting a business loan recently? It’s not easy, but if you try and the bank manager asks to see your website, you better have a pretty good one. It doesn’t just stop with the bank, the perceived value of your business will be lower in everyone’s eyes – especially your customers if you don’t have a good website.
By having a website potentially, thousands of people are going to see it. This way you can influence people’s decisions, and educate them.
5.Time to show off
You know that great feeling you get when people recognize your work? Well, by having a website you can show off what you do and take pride in your work.
6.Helps with business goals
That’s right! When it comes to writing the content for your website, you are going to revisit things about your business that you haven’t done in years. You will most likely reassess your business goals.
7.Low barriers of entry
Ever wanted to start a business? Well, now you can do it with virtual space. In fact, by using some free website providers you don’t have to pay a penny.
8.24 hours per day
Your website runs 24/7 without any supervision or need to lock it up. You can always be there for your customers.
9.Communication with customers
By having a blog or even just a feed on your website, you can update customers on your newest offers, products, promotions, events, photos, or any other content.
The internet has opened up a whole new world of marketing that didn’t exist before. Your website can attract new business by using a whole host of low-cost marketing techniques.
You can significantly reduce the cost of customer support by have a ticket system, or even just a FAQ on your website. I can think of 5 companies that streamline your customer service straight from your website.
I know there are other ways to do this, but by having a website you can have your email firstname.lastname@example.org. It is more professional and easier to remember. I know you love your email@example.com, but it doesn’t really resonate with customers.
I know that sounds a bit far out, but it is true. You can run cheap press releases online about your business, but to do it you will require a website. In fact, I have had clients who were absolute nobodies but they got one million views on YouTube because of online press releases.
Any topic or hobby will do
Do you love sports? How about ballet, alternative dance, photography, holidays, Kit-Kats, cars, skateboards, science or animals? Well, then you have a business idea just waiting to happen. The internet has room for an unlimited number of niche blogs that can attract traffic and revenue. Just pick something you love and start writing about it.
On a little side note, if you own a website you get to call yourself a web master. Pretty cool! But reason #13 for ‘why I need a website’ is that you can easily make new business and personal connections with other website owners. It can lead to extra streams of income for you!